In 2015, the Dickies Streetwear brand intended on updating its old website to a new e-commerce site. I was given the brief, to design a site which appealed to teenagers, and allowed them to purchase Dickies clothing. The new website was a total re-brand with the new name of DickiesLife taking over from the old ‘Streetwear’ brand.

My decisions on the designs were based on the dark contrast of the black in the Dickies logo with the white. I was able to create a fashionable website with the e-commerce element always at play. Initial mockups and wireframes have also been included to show how I designed the final site.





Mockup 01

Mockup 02

Mockup 03